QYResearch: The Personal Lubricants industry is estimated to reach 470 M USD in 2022
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Personal Lubricants are liquids or gels that women or their partners apply during sexual intercourse and masturbation to reduce friction, enhance pleasure, or reduce pain. Personal Lubricants are also commonly used as a remedy for vaginal dryness. It is considered to be the easiest and most effective method of overcoming dryness and chafing during sex. It can be applied to any part of the body based on desire. These are also applied inside or outside condoms. These can be classified into water-based, oil-based, and silicone-based lubricants based on their composition.
According to QYResearch, The Personal Lubricants industry is relatively concentrated, USA Personal Lubricants’ revenue is about 280 M USD in 2016, average price per unit $7 and is estimated to reach a market worth 470 M USD in 2022 at a CAGR of about 9% from 2012 to 2022. In USA, K-Y, Durex, Church & Dwight and Astroglide accounted 50% of USA revenue market share.
The introduction of new products to distinguish their products from the rest of the market offerings, manufacturers are experimenting with new ingredients, flavors, packaging, and design. Personal Lubricants’ gross margin is above 60% on average in 2015, and will have a slow downward trend in the near future. All manufactures in the world are committed to the improvement of product, they are committed to product improvement products, there are more and more special types developed.
The Personal Lubricants market is growing visibility. Sexual wellness products such as Personal Lubricants have become a part of discussions among users of all ages. This has created a tremendous shift in the consumer acceptance and expectations of these products. Vendors are capitalizing on this opportunity by retailing these products openly. Personal Lubricants, including water-based lubricants, now have separate store shelves at supermarkets, drugstores, and super centers.
QYR tend to believe this industry now is close to mature, and the demand increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing similarly.
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